英国阿伯丁论文代写:娱乐机构的营销策略

Keywords:英国阿伯丁论文代写:娱乐机构的营销策略

研究人员一致认为，大多数娱乐机构的营销策略都不充分和不成功。克朗普顿(2008)建立了一个利益进化金字塔，它追溯了美国休闲和休闲服务营销的发展。根据克朗普顿(2008)的说法，大多数娱乐机构和专业人士都在金字塔的两个最低层进行操作，其中包括基地或活动/保管中心和第二阶段的推广/销售重点。他坚持认为，有限数量的机构已经进化到接受用户和社区福利的焦点，很少有机构采用了重新定位的最后阶段。Crompton(2008)将重新定位定义为确定最重要的社区关注的过程，并对解决问题的娱乐服务的实施做出回应。他认为，积极的利益相关者感知变化通常只发生在利益进化金字塔的最高两层。一旦娱乐服务被认为具有社会价值，社区意识就会发生，额外的资金就会使社区成员满意，并能延长寿命。
英国阿伯丁论文代写:娱乐机构的营销策略
Researchers agree that most recreational agencies demonstrate inadequate and unsuccessful marketing tactics. Crompton (2008) established a Benefits Evolution Pyramid which traces the evolution of recreation and leisure services marketing in the United States. According to Crompton (2008), most recreation agencies and professionals are operating at the two lowest levels of the pyramid which include the base or Activity / Custodial Focus and the second stage of Promotion / Selling Focus. He maintains that a limited number of agencies have evolved to embrace User and Community Benefits Focus and very few have adopted the final stage of Repositioning Focus. Crompton (2008) defines Repositioning as a process of identifying paramount community concerns and responding with implementation of recreation services which address the issues. He contends that positive stakeholder perception changes typically only occur in the highest two tiers of the Benefits Evolution Pyramid. Once recreational services are perceived to hold societal merit, community awareness takes place and additional funding leads to satisfied community members and programming longevity