英国德蒙特福特代写:AIDA模型

Keywords:英国德蒙特福特代写

该模型论证了消费者购买决策过程中存在三个金属阶段——认知、情感和行为。认知阶段是在消费者的头脑中创造知识或意识。下一个阶段是关注消费者的心理兴趣，这将导致对特定产品的态度或态度的改变。态度的形成最终将消费者带到了行为的形成——购买行为。这三个文献介绍了一个AIDA模型来衡量消费者行为的术语。AIDA模型代表关注、兴趣、欲望和行动，描述了消费者在购买行为之前经过的金属阶段的顺序。因此，在本研究中，AIDA模型将被用于衡量消费者购买决策过程。
英国德蒙特福特代写:AIDA模型
This model demonstrates that there are three metal stages within consumer purchase decision making process – cognitive, affective and behavioral. Cognitive stage deals with creation of knowledge or awareness in the mind of the consumer. The next stage is concerned with developing an interest in the mind of consumer which will result in developing an attitude or change in attitude towards the specific product. The attitude formation finally brings consumers to the behavior formation – the buying behavior. The three literatures introduced an AIDA model to measure the term of consumer behavior. AIDA model stands for attention, interest, desire and action, depicting the sequence of metal stage that the consumer passes through before the action of buying. Therefore, in this research, AIDA model will be applied for measuring consumer buying decision making process.