英国邓迪论文代写:商业机会

Keywords:英国邓迪论文代写,邓迪代写essay

为了追求商业机会，雅芳一直积极参与全球化的进程和组织取得了显著成功，在其整个历史作为该组织在世界130多个国家现在都有分布。公司进入中国市场，在2006回（Synder，2009）；但到目前为止公司已遭受不同前由于多元文化。从一开始，该组织一直追求的，没有根据公司面临在中国市场，反过来又导致了一个非常缓慢的增长，公司的独特文化因素定制商业策略（价值和医药保健品，2008）。大部分的雅芳已经遇到的问题可能是由于不适当的管理和经营方式的组织已在中国市场使用（数据监控，2010）。
而调整其营销组合的组织根据中国文化引入了标准的组合在中国市场，反过来也造成问题的组织（雅芳，2010）。这是由于这样的事实，需要和中国妇女的愿望是不同的需要和英美西方女性，由于这个原因，不仅传播和推广组织的策略应该是不同的愿望，事实是，该组织还需要一些调整和修改，在产品、价格、渠道策略（Synder，2009）。此外，直接销售的方式，公司已在世界各地雇用更多的女孩产生了600万销售组织的显著成效，然而，这样的策略可以被视为在中国市场的大失败，因为中国市场不仅是地理上很分散，目标市场对有关直销的做法是非常消极的（数据监控，2010）。

英国邓迪论文代写:商业机会

In order to pursue business opportunities, Avon cosmetics has been actively involved in the globalization race and the organization has accomplished remarkable success throughout its history as the organization now have distribution in more than 130 countries of the world. The company entered the Chinese market back in 2006 (Synder, 2009); however till now the company has been suffering at different front due to the diverse Chinese culture. From the very beginning the organization has been pursuing business strategy that has not been tailored according to the unique cultural factors that the company confronts in the Chinese market that in turn has been resulting in a very slow growth for the firm (Balue & Gossman, 2008). Most of the problems that Avon has been encountering could be attributed to the inappropriate management and the management style the organization has been using in the Chinese market (Data Monitor, 2010).
The organization instead of tailoring its marketing mix according to the Chinese culture has introduced the same standardized mix in the Chinese market that in turn is also causing problems for the organization (Avon, 2010). This is due to the fact that the needs and aspiration of the Chinese women are different from the needs and aspirations of the Anglo-Western women and due to this reason not only the communication and promotion strategy of the organization should be different, the fact is that the organization also need some adjustments and modification in the product, price and place strategy (Synder, 2009). In addition, the direct sales approach where the company has been employing more 6 million sales girls in different parts of the world has produced remarkable results for the organization, however such a strategy could be considered as big failure in the Chinese market, due to the fact that not only the Chinese market is geographically very spread, the target market perception regarding the direct marketing approach is very negative (Data Monitor, 2010).