东安格利亚论文代写:营销管理

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营销管理可以看作是一个不断发展的领域,不仅有利于组织参与有形产品的生产和销售,但其使用的服务和事件越来越多地获得意义(科特勒&阿姆斯特朗,2003)。伦敦奥运会就是这样一个重要的事件将发生在今年是杰出的在某种意义上的城市特权在1908年和1948年前持有这类游戏。然而,世界已经发生显著变化从上次奥运会举行的时候。意识到伦敦奥运会的意义和问题面临的营销管理活动,努力将在本文中指出,如何采取定价决策的事件可能的潜在回报最大化事件,实现预期的目标。为此,作者将提供咨询威廉姆森,他应该使用什么样的定价策略来完成预期的目标。

东安格利亚论文代写:营销管理

Marketing management may be regarded as an evolving field that not only benefits organization that is involved in the manufacturing and distribution of tangible products but its use in case of services and event increasingly gaining significance (Kotler & Armstrong, 2003). London Olympics is one such significant event that will took place this year is distinguished in a sense as the city has the privilege to hold such games before in 1908 and 1948. However, the world at large has changed remarkably from the time when the Olympics were held last time. Realizing the significance of the London Olympics and issues confronted in the marketing management of the event, efforts will be made in this paper to point out that how the pricing decisions could be taken for the event that could maximize the potential payoff from the event and accomplish the desired objectives. For this purpose, the writer will provide consultation Williamson that what sort of pricing strategies he should use to accomplish the desired objectives.

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东安格利亚论文代写:营销管理

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东安格利亚论文代写:营销管理

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