英国莱斯特论文代写:环境中的发展
Keywords:英国莱斯特论文代写:环境中的发展
对于组织在竞争环境中的发展,组织对其组织进行内部分析至关重要。全面的内部分析将为管理层提供对业务的详细了解,现有策略的有效性以及如何有效部署其资源以支持其战略(Campbell,Stonehouse和Houston,2002)。通过执行内部分析,公司将了解其独特的资源,能力和能力。总而言之,通过研究内部分析,公司将确定可以做些什么。在阿尔迪案例中,阿尔迪与澳大利亚其他本地零售商的最大优势在于其优质低价战略。正如上一部分所述,阿尔迪商店以比其他零售商店相对较低的价格向顾客提供优质商品。阿尔迪仍然生产90%的自有品牌商品,这些商品专门在其商店出售,吸引了顾客。同时,质量也是这样保证的。阿尔迪是德国着名品牌,排名第三的企业品牌,这将加速其客户的认可度(Riesenbeck&Perrey,2009)。阿尔迪总是坚持很少改变的管理和经营原则。这对组织的发展既好又坏,我们知道,外部环境每天都在变化,人们的思维也在变化,所以阿尔迪应该考虑改变一些原则,使自己适应变化的环境,才能获得更好的发展。
英国莱斯特论文代写:环境中的发展
For an organization's development in the competitive environment, it is essential for the organization to conduct internal analysis of its organization. A comprehensive internal analysis will provide management with a detailed understanding of the business, how effective its current strategies are and how effectively it has deployed its resources in support of its strategies (Campbell, Stonehouse and Houston, 2002). By executing internal analysis, a company will know their unique resources, capabilities, and competencies. In a word, by studying internal analysis, a company will identify what the can do.In Aldi case, it is oblivious that Aldi's biggest strength in combating with other local retailers in Australia is its good-quality and low-price strategy. As mentioned in the previous part, Aldi stores offer customers with good quality commodities at a relatively lower price than in other retail stores. Aldi maintains to manufacture 90% of its commodities tagged with its own brand which are exclusively sold in its stores, which attracts customers. Meanwhile, the quality is ensured in this way. Aldi is a famous brand in Germany ranked as the third best corporate brand, which will accelerate its recognition by customers(Riesenbeck&Perrey,2009). Aldi always persists in its management and business principles which seldom have been changed. It can be regarded both good and bad for the development of the organization. As we know the outside environment is changing everyday and people's thinking is changing, so the Aldi should probably think about change some of the principles to acclimatize itself to the changeable environment in order to get better development.