英国雷丁大学作业代写:美体小铺

Keywords:英国雷丁大学作业代写:美体小铺

同时，美体小铺非常擅长提供环保产品，组织可以考虑使他们的产品可回收利用，这将加强他们的品牌关注环境和社区。这可能会建立他们与客户之间的信任和忠诚度。在定价方面，美体小铺多属于中高价格类，很少有产品是低价的，因此会导致产品的低需求。由于竞争对手众多，美体小铺应该考虑降低化妆品市场上消费者日常使用产品的价格。这将有助于增加消费者对产品的需求，从而增加企业的销售额。美体小铺有一个非常全面的网站，顾客可以从英国/世界各地的任何地点购物，并交付他们的产品;然而，该组织在中国境内只有少量门店。为了帮助克服这个问题，美体小铺应该考虑通过发送营销材料来提高品牌知名度，以促进他们目前的店面位置，这可能会增加销售和订单。在促销方面，美体小铺严重缺乏社交媒体广告。因此，该组织应该考虑针对特定受众的持续的社交媒体营销活动，以帮助提高品牌知名度，并在网上和instore上产生收入。
英国雷丁大学作业代写:美体小铺
 While, The Body Shop is very good at offering eco-friendly products, the organisation could consider making their products recyclable which would reinforce their brand of looking after the environment and community. This could potentially build their trust with customers and loyalty.Regarding pricing, The Body Shop mostly fall into the medium to high price category with very few of their products being at a low price, therefore, could result in low demand of the product.  With many competitors out there, The Body Shop should consider reducing their pricing on products which are used daily by consumers in the cosmetic market. This would help increase more demand in a product where consumers come back, and sales are increased for the organisation.The Body Shop has a very comprehensive website where customers can shop from any location around the UK/worldwide and have their products delivered; however the organisation has a small number of stores across the border. To help overcome this The Body Shop should consider delivering promotional campaigns to increase brand awareness by sending out marketing material to promote their current store locations which could potentially increase sales and orders.  Concerning promotion, The Body Shop heavily lack social media advertising. Therefore, the organisation should consider a consistent social media marketing campaign targeting specific audiences to help increase brand awareness and generate revenue online and instore.