英国索尔福德论文代写:战略重要性

Keywords:英国索尔福德论文代写:战略重要性

可以定义为对客户账户的管理，这给公司带来了最大的利润和战略重要性。从本质上讲，关系管理中的这一概念旨在分析那些对公司重要的关键客户，预测他们的需求，并为他们提供优质服务和增值产品，从而提高他们的满意度和客户保留率。大客户管理也可以称为战略客户管理。随着公司在世界各地拥有重要客户，这一概念变得全球化。因此，可以将全球帐户管理(GAM)定义为这样一种策略:公司在全球范围内选择具有交付其需求能力的一些客户。这些公司实行全球客户管理的关键原因有很多，但最主要的原因是在享受规模经济差异的同时获得竞争优势和更多收入。大客户管理也可以定义为为客户提供大客户定制的产品和服务，以吸引忠诚度。第一步，关键客户管理需要识别那些具有战略重要性的客户。据Jukka所说的主要客户。是根据销售量或公司打算从客户关系中获得的盈利能力来选择的。此外，选择是基于从客户购买的数量和关系存在的时间。据迈克尔·戴尔称，戴尔电脑继续识别关键客户，这有助于公司通过快速的周期细分来扩大公司规模。该公司能够在收入增长的同时，通过专注于有利可图的细分市场来降低支出。
英国索尔福德论文代写:战略重要性
 can be defined as the management of customer accounts which bring most profitability and are of strategic importance to the Company. In essence, this concept in relationship management seeks to analyze those key accounts of importance to the company, forecast on their needs, and give them premium services and value added products thus increasing on satisfaction and more customer retention. The key accounts management can also be referred to as strategic account management. This concept gets global with the company having key accounts all over the world. As such, the global account management (GAM) can be defined as a strategy in which a company selects on some customers globally with the capability to deliver on their needs.There are key reasons why the companies practice global accounts management but the main one is to get competitive advantage and gain more revenue while enjoying the difference in economies of scale. Key account management can also be defined as offering customers with large accounts products and services tailored to their needs to attract loyalty. In the first step the key accounts management entails identifying those accounts of strategic importance. Key accounts according to Jukka. are selected according to the volume of sale or the profitability the company intends to get from the customer relationship. In addition, the selection is based on the volume of the purchases from the customer and the period the relationship has been in existence. According to Michael dell, the Dell computers continue identifying on key accounts and this has helped the company in increasing the company by the fast cycle segmentation. The company is able to grow on revenues while keeping down on the expenditure by focusing on profitable segments only.