英国萨里大学论文代写:本地化战略
Keywords:英国萨里大学论文代写:本地化战略
为了大规模实施本地化战略，建议麦当劳提高菜单的灵活性。建议麦当劳开发一个简化的菜单。麦当劳最近推出了“自创口味”的活动。它允许客户根据自己的喜好定制菜单。这一举措是麦当劳本地化战略的重要组成部分，也建议麦当劳考虑顾客在产品定价方面的差异。在美国和英国等发达经济体，麦当劳被认为是一个性价比高的品牌。顾客喜欢这个牌子，因为它价格低廉。然而，在新兴经济体，消费者认为消费麦当劳是一种身份的象征。因此，麦当劳在不同地区的定价策略必须考虑顾客口味和偏好的差异，麦当劳面临着来自美食汉堡品牌的高度竞争。高水平的竞争已经创造了本地化的其他方面的业务，除了菜单。例如，在英国，麦当劳正计划在餐厅引入餐桌服务，与美味的汉堡品牌竞争。建议麦当劳在其他文化中采用类似的策略。在美国，对健康替代品的需求一直在增长。这是因为顾客中肥胖率的快速增长。在美国，每三个孩子中就有一个肥胖。这一趋势对麦当劳的战略产生了重大影响。为了应对这一挑战，麦当劳在美国提供更健康的菜单是很重要的。
英国萨里大学论文代写:本地化战略
To implement the localization strategy on a large scale, it is recommended that McDonald’s improve the flexibility of its menu. It is recommended that McDonald’s develops a simplified menu. The ‘Create Your Taste’ Initiative has been taken by McDonald’s recently. It allows customers to customize their menu according to their preferences. This initiative is an important part of the localization strategy of the business McDonald’s is also recommended to consider differences in customer perceptions in terms of product pricing. In developed economies like the United States and the United Kingdom, McDonald’s is perceived to be a cost-effective brand. The customers prefer this brand because of the low-cost menu. However, in emerging economies, customers believe that consuming McDonald’s is a status symbol. Therefore, the pricing strategies of McDonald’s in different regions must consider the difference in customer taste and preferences McDonald’s is facing a high level of competition from gourmet burger brands. The high level of competition has created the need for localizing other aspects of the business in addition to the menu. For instance, in the United Kingdom, McDonald’s is planning to introduce table service at the restaurants to compete with gourmet burger brands . It is recommended that McDonald’s follow a similar strategy in other cultures.In the United States, there has been an increase in the demand for healthy alternatives. It is because of the rapid increase in the rate of obesity among customers. In the United States, one in three kids is obese. This trend has a significant impact on the strategy of McDonald’s. To address this challenge, it is important for McDonald’s to offer a healthier menu in the United States.
