英国华威大学论文代写 分销渠道

Keywords:英国华威大学论文代写

Nestlé should continue with its existing distribution channel as the firm has the most established distribution network (Knnear et al., 2008). In order to better push the product at the retail level, the margin provided to large supermarkets should be increased in order to guarantee preferential treatment for the brand at the retail. In addition, the organization should also try to strengthen the product supply through the online retailers (Knnear et al., 2008). The brand management of the Nestlé Ski Strawberry and Raspberry Flavor should be handled by the brand manager who will be specifically hired for the purpose. The position will report to the marketing manager of the Yogurt range. The performance of the brand should be consistently monitored by the marketing manager and based on the performance of the brand in the UK market different amendments could be made in the basic marketing mix of the Nestlé Ski Strawberry and Raspberry Flavor. In addition, the product should be also reviewed by the firm's core product committee, which is a cross functional managers committee at the Nestlé that regularly monitor the performance of different brands from different aspects and suggests guidelines for the future course of actions. 

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