Brand awareness is very important with in promotional pricing strategy because consumer decision about buying a product or not, may very well have to do with the customer’s awareness about that specific brand. More likely, when a customer goes shopping at the market place, the customer may see different brands for a specific item but the customer may definitely buy the item, she/he is more customary with and more recognizable item. Except buyer are aware of a specific brand and its merchandise, it is very difficult for a company to function successfully. Very well-known brands make larger sales amounts compare to ordinary brands selling the same product a cheaper price. This is because buyers are more incline to buy from reputed branded products although their products are priced a little higher, The awareness that has been generated in the buyer’s mind about the brand, it’s the reason why. The greater the brand awareness, the more the buyer will desire to buy that specific item. There are several advantages to business that use promotional pricing and increases the sales of those products. Bringing new buyers is the main advantage of promotional pricing, additionally, it aids in growing the cash flow of the business and also assist to increase the demand of the merchandise; promotional pricing is a very effective strategy. Following are some of the advantages of using promotional pricing.To draw the budget-conscious customer, promotional pricing is used as a strong incentive. To attract customer footfall expecting that they will buy more merchandise due to the deals that businesses frequently offer store-wide as promotional events in the hopes that buyers will become regular clients.