利物浦代写Assignment:易捷航空

Keywords:利物浦代写Assignment

易捷航空一直追求国际化的过程可以被称为在两类，第一类包括合并和不同的企业有不同的目的地的边缘的收购战略（拉格曼& Brewer，2001）。例如，英国航空公司，收购了2011的公司，位于盖特威克机场和北部欧洲击溃具有边缘为公司在这些国家建立了通道。除此之外，该公司还收购了属于外国市场的其他公司，并收购了国际公司，使其获得国际市场准入.。例如，茶BASSLE收购使公司巩固其在瑞士的位置（空气dB，2012）。另一方面，国际化进程所追求的易捷航空背后的第二优势策略可以称为其扩张战略，已经向更多的成本控制。例如，该组织已决定经营北非，以利用其访问能力，增加了削减成本的措施，从而巩固其提供低成本航空客运服务的核心能力，其目标市场（金融时报，2008）。

利物浦代写Assignment 易捷航空

The internationalization process that easyJet has been pursing could be termed in two different categories where the first category include the merger and acquisition strategy of different firms who were having an edge in different destinations (Rugman & Brewer, 2001). For example, GB Airways that the firm acquired in 2011 that was based in Gatwick Airport and having edge in the North European rout as the firm was having established channel in these countries. Besides this the firm also acquired other firms who were belonging to foreign market and the acquisition of international firm gives it international market access. For example, the acquisition of Tea Bassle enables the firm to consolidate its position in the Switzerland (The Air DB, 2012). On the other hand the second dominant strategy behind the internationalization process pursued by easyJet could be termed as its expansion strategy that has been directed towards more cost controlling. For example, the organization has decided to operate the North Africa in order to utilize its access capacity that has added to the cost cutting measures that in turn consolidated its core capabilities of providing low cost air passenger services to its target market (Financial Times, 2008).