谢菲尔德哈兰姆代写作业:供给和需求
Keywords:谢菲尔德哈兰姆代写作业
这里的语言，供给和需求，交流和交流，来源于传统的经济理论。市场营销，传统的观念，然后，直接关系到马克思主义创立的“剩余价值”在资本论概述（1933）和描述一个典型的第十九和第二十世纪早期的商业概念（德鲁克，2007：3）。如何，请评论家如兰宾（2000），天（2007）和Webster（2002），市场可以适应变化的社会经济地位的经验，自上世纪80年代吗？如何营销更多体现出一种后现代和全球化的社会，在增加的私有化，更大的技术进步（兰宾，2000），一个女性化的工作场所（阿明，1997）和更多的受过教育的客户群意味着简单的链接通过供应和需求的营销是不够的？答案是从市场营销转向市场驱动的管理，客户满意度和需要渗透在企业的每一个过程[ 2 ]：从设计和研究新产品的交付方法。作为Webster（2002）的细节，这个概念是一个简单但有效的：没有什么可以更简单的理解。一个满意的客户愿意支付公司的产品和服务，因为客户发现他们的价值。价值是为股东创造的利润形式时，客户支付公司的价格大于所有的价格，公司本身支付的商品和服务，它已结合到自己的产品提供。因此，价值是在市场上创造的客户感知价值在该公司的产品提供。
谢菲尔德哈兰姆代写作业:供给和需求
The language here, of supply and demand, exchange and communication, emanates from traditional economic theory. The traditional notion of marketing, then, relates directly to the Marxist concept of the creation of “surplus value” outlined in Das Capital (1933) and describing a quintessentially nineteenth and early twentieth century conception of commerce (Drucker, 2007: 3). How, asks commentators such as Lambin (2000), Day (2007) and Webster (2002), can marketing adjust to the changes in the socio-economic position experience since the 1980s? How can marketing reflect a more postmodern and globalised society, where increased privatisation, greater and greater technological advances (Lambin, 2000), a feminised workplace (Amin, 1997) and a vastly more educated customer base mean that the simple chaining of supply and demand through marketing is inadequate? The answer is the shift from marketing to market driven management, where customer satisfaction and need permeates every process in the corporation[2]: from the design and research of new products to the method of delivery. As Webster (2002) details, the concept is a simple but effective one:Nothing could be simpler to understand. A satisfied customer is willing to pay the firm well for its products and services because the customer finds value in them. Value is created for the shareholders in the form of profit when the customer pays the firm a price that is greater than all of the prices the firm itself paid for the goods and services that it has combined into its own product offering. Thus, value is created in the marketplace by customers who perceive value in the firm’s product offering.[
