英国萨里大学论文代写:儿童营销活动
Keywords:英国萨里大学论文代写:儿童营销活动
吉百利还负责儿童营销活动。他们在儿童节目的广告时段停止了广告宣传，同时降低了产品中的糖和盐含量(Berg 2010)。此外，吉百利还通过发行一本名为《小绿皮书》的小册子，教育儿童保护环境。这一倡议使儿童能够在家中、学校和假期回收利用和了解温室效应和其他环境问题的影响。上述举措表明，吉百利正在采取措施，考虑到澳大利亚社会的需要和愿望，提高澳大利亚人民的生活水平，提高人们对温室效应的认识，并从年轻人开始教育社会。这与社会建立了牢固而良好的关系。这也增加了利益相关者的形象，提供了公司的有效性和充分的社会。此外，公司的CSR将使吉百利澳大利亚公司在长期的业务中花费一小部分现金，同时在吉百利和他们的消费者之间实现双赢。同样，在世界第二大人口大国印度，尽管生活水平较低，但人民也享有与澳大利亚社区几乎相同的福利。吉百利在印度已有60多年的历史，在印度拥有5个以上的生产设施和4个办事处，为印度人提供了许多就业机会。此外，吉百利提供的净水供应方式是，雨水经过过滤，用于生产巧克力，同时也用于清洁印度的水，因为印度的水受到严重污染，会把各种疾病带到印度.
英国萨里大学论文代写:儿童营销活动
Cadbury also took on responsibility in children’s marketing initiative. They had ceased advertising during commercial break in children’s program and also reducing the sugar and salt level in their products (Berg 2010). Further, Cadbury educates children to protect the environment by distributing a booklet named “The Little Green Book”. This initiative enables children to recycle and learn about the effects of greenhouse and other environmental issue at home, school and during holiday.The above initiatives illustrate that Cadbury is taking steps to improve standard of living of people living in Australia by taking into account the needs and wants of the society, creating awareness of greenhouse effect and educate the society from young. This builds up a strong and good relationship with the society. This also increase stakeholders’ image by providing the company effectiveness and sufficiency in the society. In addition, the company’s CSR will bring Cadbury Australia in a long run business which cost them a small portion of their cash while resulting to a Win and Win position between Cadbury and their consumers.Likewise in India, the world’s second largest population, the people also share almost similar benefits that the Australian community are enjoying despite its lower standard of living. Cadbury has been in India for over 60 years, owning over 5 manufacturing facilities and 4 offices in India that provide many job opportunities for the Indians(Cadbury India n.d.). Further, Cadbury provides clean water supply in such a way that rainwater has been to be filtered for its chocolate production and also cleaning the water in India since the water in India is badly contaminated and carries all kinds of sickness and disease to Indian
